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Wednesday, August 22, 2012

Australasian Gaming Expo report from Sydney; Australia - Day 1 - 21st August 2012

Profiles

Human Statue Bodyart Sydney Entertainment Australia Gaming Promotions Publicity


Today was opening day for the most high profile and succesful gaming (as in gambling) expo in Australia - the Australasian Gaming Expo, which is being hosted by the Sydney Convention Centre at Darling Harbour.

It's an important time for the gaming industry in Australia with all the regulation elements, responsible gambling initiative and such, and as you would expect most of the big boys of the industry were on hand to show off their wares, with some exhibitors demonstrating considerable creative flair to help showoff their latest and greatest wares.

Our friends at Human Statue Bodyart had a couple of body models made up in bodypaint (Anastasia and Victoria as butterfly's) - complete with wings, for leading gaming brand Paltronics.

The expo centre itself is huge - 15,000 square metres (about the size of an Aussie Rules football oval) and this provided more than ample opportunity for over 750 slot games aka "pokies" to strut their stuff.

The Australasian Gaming Expo is by far the biggest event of its type in Australia and one of the world’s biggest.

We learned through the grapevine that a trip for 2 to Las Vegas will be won by a lucky visitor on each of the 3 days of the Expo, and this is compliments of the Gaming Technologies Association which owns the event.

Over 8,000 people have registered to attend and Day 1 attracted a health crowd, seeings thousands of interested folks, and no doubt a few punters, check through the gates.


Human Statue Bodyart helps make Paltronics...

Gaming firm Paltronics was looking for their fair share of attention by having a few body models made up in forest like bodypaint attire to compliment their selection of games.

There's little doubt that folks Paltronics knew that competitors of sorts, IGT, were going all out with an Elvis promotion (including imitator), and may have also noted their 'Sex In The City' promotional stand from last years show.

It's always good to see Australian companies such as Paltronics take on international giants such as IGT and promotional models are just one of the weapons that gaming companies will continue to employ in the high stakes world of electronic gaming, and the folks from the Human Statue Bodyart creative arts agency certainly helped Paltronics make a positive splash today.

We hear that more bodypainted models are on the cards tomorrow and for the duration of the gaming expo, so be sure to check the stands.


Shuffle Master promotes The Flintstones Slot...

"We are thrilled to be able to offer such an iconic brand as The Flintstones and we feel confident that it will take center stage at the show," said Adrian Halpenny, President of Shuffle Master Australasia. "Our game development team worked very hard to deliver a final product that demonstrated meticulous attention to detail in order to maintain the high quality and authenticity of the television series. As a result, The Flintstones is a breakthrough product that is not only highly enjoyable to play as a traditional gaming machine, but also brings the much-loved characters to life with entertaining and engaging features."

Since debuting on American television, The Flintstones has endured as one of the most recognized cartoon TV shows of all time and is still shown on TV around the world. The beloved characters of The Flintstones have been a part of our childhoods for decades, and this new game allows us to play and interact with them in new and exciting ways.

Preston Kevin Lewis, Managing Director of Warner Bros. Consumer Products ANZ, said, "It is testament to the enduring nature of The Flintstones brand that the likes of Fred, Barney, Wilma and Betty continue to reach new audiences in diverse areas. Shuffle Master is one of the world's leading gaming suppliers and we're sure these fantastic machines will provide consumers with yet another opportunity to fall in love with The Flintstones."

Designed to make a big impact on the gaming floor with its broad appeal, The Flintstones is a three-level standalone progressive, low-denomination product with a suite of exciting base games and attractive jackpot prizes. It also introduces Shuffle Master's patented new "mini-reel" feature trigger that ignites the player's anticipation during game play.

The game offers three interactive bonus features that provide players with the chance to win jackpots and credit prizes. Each bonus feature evokes classic scenes from the original TV show, such as the ten-pin challenge at Bedrock Bowl, the family night out at The Drive-In and the antics of Fred Flintstone's lovable pet dinosaur in Dino's Dig.

Every element has been carefully crafted to captivate players. The Flintstones will feature themed door trims with matching halo lighting, a unique character marquee with a built-in LCD top box, and re-mastered music and sound effects from the original TV show. The three launch games - Lioness, Peacock Garden and Tiger Power - will be supplemented with more games from Shuffle Master on an ongoing basis to keep the installations fresh and exciting.


Press Release...

IGT Highlights Innovative 3D Gaming Technology and a Star-studded Gaming Lineup at the Australasian Gaming Expo...

LAS VEGAS, Aug. 20, 2012 -- International Game Technology (NYSE:IGT), a global leader in casino gaming entertainment and systems technology, announced today it will deliver new industry firsts for Australia's gaming enthusiasts at the Australasian Gaming Expo (AGE) Aug. 21 – 23 at the Sydney Convention & Exhibition Centre in Sydney, Australia.

IGT will launch the 3D gaming technology MLD™ (Multi-Layer Display™), paired with the unveiling of one of the world's most iconic pop culture brands, Elvis The King®. This new title is now available in Australia exclusively on the IGT bluechip Neo® Tower Top cabinet after successful launches in other global markets, along with many new games and products.

"IGT continues to provide our customers with strong game performance, the widest variety of games, the latest in systems innovation and world-class service, all of which will be on display at AGE," said Eric Tom, IGT executive vice president of Global Sales.

"Our research indicates that many players are entertainment seekers who are attracted to iconic brands and IGT delivers this with our pop culture hit Elvis The King®. This game has been adapted to suit the Australasian players' playing style. The 3D capabilities of MLD with Elvis The King® also provides venues with a strong differentiator as they look to broaden gaming's appeal and provide something special for players," said Tom. "Elvis The King® is packed with multiple features and number one hits."

IGT's 3D MLD™ screens take gaming to another dimension in play. The 3D effect is simulated because the content exists on two separate LCD panels; one in front of the other which gives a depth of field, with game elements appearing and moving between the front and back screens. This allows for new game play options and heightened entertainment.

The line-up of over fifty games at AGE reflects IGT's re-invigorated game design strategy with the legendary performance of games such as Siberian Storm® and Dangerous Beauty®. Additional games debuting at AGE include:

Black Widow® – a low denomination game with a 'web capture' feature during free games for the chance to accumulate additional credits.

Dakota Thunder® - featuring the 'Thunder Shudder'.

A global leader in casino gaming entertainment and systems technology, IGT provides a holistic solution to the industry and its strength in gaming management systems and new interactive technologies will also be showcased at AGE.

The IGT Advantage Club® System will be demonstrated with new technologies such as Service Window, a small window that appears on the left hand side of the screen. The Service Window can be used for personalized player messaging and for service requests, adding a unique level of service for venues with the IGT system. The IGT Advantage Club® system is proving to be a winner with clubs in New South Wales.

IGT will again be playing host to industry experts who will present a range of topics including game floor design, customer service and systems. For more details on the free business seminar sessions visit www.igt.com.au/AGE12.


About IGT
International Game Technology (NYSE: IGT) is a global leader in casino gaming entertainment and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments for regulated markets around the world. IGT's recent acquisition of Double Down Interactive provides engaging casino style entertainment to more than 5 million players monthly. More information about IGT is available at www.IGT.com or connect with IGT at @IGTNews or www.facebook.com/IGT.

© EPE, Reg. U.S. Pat & TM O_.

Dangerous Beauty and Black Widow were created by High 5 Games. For more information on High 5 Games, go to www.High5games.com

Pure Depth™, MLD®, Multi-Layer Display® and Actual Depth™ are trademarks or registered trademarks of Pure Depth, Inc. All other trademarks are registered trademarks or the property of their respective owners without the intent to infringe. www.puredepth.com. All trademarks or registered trademarks are owned by IGT (Australia) Pty. Limited or its related entities. All information is subject to change without notice. Game type availability is subject to jurisdictional approval.

Websites

Australasian Gaming Expo

Gaming Technologies Association

PALtronics Australasia

Sydney Convention and Exhibition Centre

Human Statue Bodyart

Human Statue Bodyart Flickr

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

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