Leading listed online gaming operator PartyGaming has signed an exclusive agreement with Channel 5 Broadcasting Limited to create a Five-branded online bingo and casino service targeting the UK market.
This is PartyGaming’s fourth business-to-business deal in 2009 and it stated that the online service would be launched in the second half of the year.
“With more than 30 million viewers each week and a household entertainment brand, Five is an important addition to our expanding business-to-business portfolio,” said Jim Ryan, Chief Executive Officer for PartyGaming.
“We are confident of securing more business-to-business deals in the coming months as we match our eGaming talents and assets with the consumer reach of other companies around the world.”
Five has already launched a popular video-on-demand catch-up service, Demand Five, and has begun expansion into key vertical markets with FiveFWD, an advertiser supported portal for young men featuring content from two of the broadcaster’s key programme brands, The Gadget Show and Fifth Gear.
“Five is looking aggressively at how to expand its presence in digital media both in terms of its core broadcast content as well as allied offerings that reflect the channel’s unique sense of dynamism and fun,” said Dawn Airey, Chair and Chief Executive for Five.
“We look forward to a long and prosperous partnership with PartyGaming, whose job it will be to create for Five’s audience the very best gaming experience.”
Media Man Australia Profiles
PartyGaming
PartyCasino.com
PartyPoker.com
Casino News
Online Casino News
PartyCasino.com News
Casino News Media offer online casino news, land based casino news, game reviews, casino gossip, gaming news, online gaming, online poker, interviews, articles, press releases, event news, multimedia and more.