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Streaming, TV, Top 10, Ratings, Pro Wrestling, Combat Sports, Pop Culture, Disruptors, Social Media, Brands

Streaming Industry News/Media/Broadcasting  Ratings For Entertainment, Sports, Grappling; Wrestling With Intel  Past, Present And Future  Developing News Story!  Wrestling Podcasters, Scribes Onto Something Big?!  Podcasters Battle Royal or Royal Rumble?! Rules Of Engagement?!

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 Combat Sports Streaming  May 2026

TrillerTV

“TrillerTV continues to operate its global operations for its millions of registered users, leveraging hundreds of licensed publishing partners across a variety of live and on-demand sporting events” spokesperson for Flipps Media, TrillerTV’s corporate entity.  “TrillerTV intends to provide the greatest content for users no differently than it has the past 11 years.”

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“Flipps Media cannot comment on its ongoing legal dispute that is currently active in the Delaware Court of Chancery”

News

May 15  Livestreamer ChudTheBuilder Faces $1.25 Million Bond After Courthouse Shooting

Dalton Eatherly, the 28-year-old known online as ChudTheBuilder for livestreaming confrontations with racial slurs, argued with Joshua Fox, a 31-year-old Army veteran, outside the Montgomery County Courts Center in Clarksville. Eatherly shot Fox in the stomach and shoulder during a fight, claiming self-defense after Fox pursued and punched him; over 100 stream viewers backed his account, but prosecutors pointed to the crowded public setting and Eatherly's prior arrests. Judge H. Reid Poland III set a $1.25 million bond, citing the felony charges of attempted homicide, aggravated assault, and more, which carry 15 to 60 years if convicted. Online, reactions divide sharply between self-defense claims and criticism of Eatherly's history, with fundraising topping $130,000 amid plans to block his release.  

News

May 15

Forecast: Amazon, Netflix, Google to control half of CTV ad market by 2030

The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to control 50 per cent of the global connected TV advertising market by 2030, according to forecasts presented by Omdia at RetailX in London.  The findings highlight how the centre of power in television is rapidly shifting away from traditional broadcasting toward streaming platforms, TV operating systems and advertising ecosystems. According to Omdia forecasts, global connected TV (CTV) advertising revenue will surge from $44 billion (€37.8bn) in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s.  By the end of the decade:  Google is forecast to command 26 per cent of global CTV advertising revenue  Amazon will account for 13 per cent  Netflix will represent 9 per cent  Combined, the three companies will own half of the entire global CTV advertising market.  “The battle for the living room is no longer only about streaming content,” commented Maria Rua Aguete, Senior Research Director at Omdia, speaking at RetailX London. “It is increasingly about controlling the platform, the advertising layer, the operating system, the data and ultimately the consumer relationship.”  Rua Aguete noted that television is becoming one of the most strategic gateways for digital advertising, retail media and commerce integration, with tech companies increasingly competing to control the TV interface itself.  Omdia also revealed that the European TV operating system landscape is shifting rapidly. According to the research firm, VIDAA is set to become Europe’s third-largest TV operating system this behind Android TV and Tizen, overtaking several established competitors as manufacturers seek greater ownership of the smart TV experience. The rise of VIDAA underlines how smart TV operating systems are becoming critical strategic assets in the streaming era, acting as the front door for content discovery, advertising monetisation and viewer engagement.  “Who owns the TV operating system increasingly controls advertising, discovery and monetization,” added Rua Aguete. “The operating system is becoming as important as the content itself.”  The shift comes as media companies, streamers, retailers and technology giants race to secure premium positioning in connected households. Amazon is leveraging Prime Video and retail media integration to expand its TV advertising footprint, while Netflix continues to scale its advertising business globally through its ad-supported tier. Google remains dominant through YouTube’s massive connected TV reach and broader advertising infrastructure.  Omdia expects several trends to accelerate the transformation of television advertising over the next five years:  Expansion of ad-supported streaming services  Convergence of retail media and television advertising  Growth in programmatic and targeted TV advertising  Increasing importance of TV operating systems and smart TV ecosystems  Greater competition for consumer attention and platform ownership  The findings reinforce how television, commerce and digital advertising are converging into a single ecosystem  and why control of the living room is becoming one of the most valuable strategic positions in media.

News

May 6

Endemol Shine Poland brings Naked Attraction back to territory

Media and entertainment powerhouse, Banijay Entertainment, has announced Endemol Shine Poland is producing hit dating format, Naked Attraction (Magia Nagości. Polska) for Zoom TV. Returning after a year off-air, the show is set to premiere its fifth season later this year.  Originally created for Channel 4 in 2016 by Studio Lambert, part of All3Media, Naked Attraction has become a global phenomenon, with successful adaptations in Czech Republic, Denmark, Finland, Germany, Norway, Spain, Sweden, and Italy. A true “dating in reverse” format, the show strips away first impressions inviting participants to put aside prejudices and opt for naturalness when it comes to finding love. In Poland, the format has already run for four seasons, consistently sparking conversation and encouraging audiences to reflect on body acceptance and perceptions of attraction. The new season will be hosted by Julia Oleś.  Michal Kaszuba, Head of Production at Endemol Shine Poland said: “Naked Attraction has already built a strong following in Poland, and after a year off-air, we’re proud to bring it back. It’s a show that sparks conversation, challenges perceptions, and we’re confident the bold format will once again resonate strongly with Polish audiences.”  Ben Packwood, SVP Sales for CEE at All3Media added: “It is great to see Magia Nagości. Polska returning to Polish screens for a fifth season in 2026. Zoom TV has proven that Naked Attraction has a dedicated local audience and can continue to be a ratings winner, year after year.”  Endemol Shine Poland has over 20 years’ experience producing hit shows including local adaptations of renowned brands such as Don’t Forget the Lyrics, Must Be The Music, Drag Me Out, Boomerissima, MasterChef, Lego Masters and The Money Drop. More recent launches include BAFTA-nominated factual format Banged Up and Ambulance. In addition, it is behind premium scripted programming including Our Century for TVP 1, Squared Love for Netflix, and the return of Penoza for TVP 2.

News

May 15

Spider-Noir 

Nicolas Cage, Lamorne Morris attend 'Spider-Noir' premiere

Nicolas Cage, Lamorne Morris and Jack Huston attended the premiere of their new Prime Video series, Spider-Noir, in New York Wednesday night.  Co-stars Brendan Gleeson, Li Jun Li, Karen Rodriguez, Lukas Haas and Abraham Popoola also walked the red carpet at the event.  The comic-book adaptation is slated to debut on Prime Video on May 27.  The series will be available to view in black and white, and color.  "Spider-Noir tells the story of Ben Reilly, a seasoned, down-on-his luck private investigator in 1930s New York, who is forced to grapple with his past life, following a deeply personal tragedy, as the city's one and only superhero," a synopsis said.

News

May 15

Combat Sports: Jake Paul Can't Get Into TKO Events

According to Jake, his involvement with MVP has made it so he can't be in his older brother's corner in WWE for the foreseeable future. Despite the trouble, he enjoys what he describes as playful banter between himself and TKO.  "I don't take any beefs too serious. I think it's definitely in the name of entertainment; however, there is truth in it," the 12-2 professional boxer said on "Smash Cast." "From my side, I'm just having fun. The fact that one of the biggest organizations in the world, the TKO group, has this major beef with me, they won't even let me go be in my brother's WWE matches because they hate me so much. And so it's pretty wild, how much under their skin we are. ... I enjoy s*** talk. I like when people make fun of me. I'm easy to make fun of. I'm able to make fun of myself." (Jake Paul)

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Streaming Rankings 

May 14, 2026

Top 10 Overall  Includes movies and TV series.

1. The Pitt HB0 - Max 

2. The Boys - Prime Video 

3. Buey - Disney 

4. The Big Bang Theory HBO Max 

5. Bob's Burgers - Hulu 

6. SpongeBob quarePants - Paramount+ 

7. Family Guy - Hulu 

8. Grey's Anatomy - Hulu / Netflix 

9. Thrash (2026) - Netflix 

10. Survivor - Hulo / Paramount + / Pluto TV

News  Nielson (Australia)

Nielsen data shows Australian outdoor and sport retailers are changing how they advertise to win over outdoor enthusiasts

Advertising strategies shift as competition grows for a large, active and quality-focused audience  Sydney, April 22, 2026 – New Nielsen Ad Intel data shows Australian outdoor and sports retailers are changing how they invest in advertising, as competition intensifies for the attention of outdoor enthusiasts.  Advertising spend across a selected group of major Australian outdoor and sports retailers rose 4.0% year-on-year in 2025, reaching $91.9 million, up from $88.4 million in 2024. While overall growth was moderate, the way brands allocated that spend points to increasingly different strategies as retailers looked for new ways to stay visible in a competitive market.  Anaconda was the biggest advertiser in the group in 2025, investing $17.6 million, followed by BCF (Boating Camping Fishing) at $13.0 million, then Rebel Sport at $6.6 million. 

Across the retailers analysed, social media was the largest channel by spend in 2025, attracting $39.9 million, followed by metro TV at A$20.0 million, general display at $11.4 million, regional television at $10.8 million, and out-of-home at $4.3 million.  The figures show brands are taking very different paths to reach consumers interested in outdoor lifestyles. Anaconda and BCF both backed broad, high-reach strategies, spanning television, social and digital display. Rebel Sport also maintained a diversified mix, with strong investment across social, television and general display. By contrast, 4WD & Outdoor Supacentre leaned heavily into social and radio, while Kathmandu was overwhelmingly social-led. Macpac, meanwhile, remained much more television-focused than many of its competitors.  The timing of spend also points to a highly seasonal battle for attention. Investment built sharply in the second half of the year, peaking in November and December, when retailers were most aggressive in competing for consumers during key promotional and holiday periods.

The ad battle is playing out against the backdrop of a large and commercially attractive audience. New Nielsen Consumer & Media View (CMV) data shows around 15.4 million Australians identify as outdoor enthusiasts via their interest in fishing, camping or bush walking, making them a substantial audience for brands looking to connect through lifestyle, wellbeing, performance and quality.  This broad audience is 53.8% male and 46.2% female, with almost two-thirds aged under 55. The strongest concentration sits among 18-39 year olds, followed by 40-54 year olds, showing outdoor enthusiasm is especially strong among active, working-age Australians.  They are also motivated shoppers. Nielsen CMV shows 73.3% say they would spend more for quality goods, while 66.9% say they tend to hold off buying until products go on sale, suggesting this audience values quality but remains highly responsive to promotions and timing.  The data also points to a strong lifestyle connection. More than 66% say they prefer holidays where they can see nature or be in a natural setting, and Australians in this audience are 25% more likely than average to be seeking an adventure or outdoor experience on a domestic holiday in the next 12 months. *Full article and coverage via Nielsen. 

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Wrestling Media And Ratings Flashback

October 6, 2025

Media Man Monday Wrestling Feature

Video

Nielsen's new ratings system is bad news for pro wrestling | Wrestling Observer Radio https://www.youtube.com/watch?v=T7cAAIeHUHA  

Dave Meltzer goes into detail regarding Nielsen's new ratings system, which has had a very bad effect on pro wrestling so far. (F4 Online)  Something To Wrestle With Bruce Prichard  WWE is playing chess when most are playing checkers https://www.youtube.com/watch?v=cRHawQflb1c  JBL shares his views on WrestleMania 43 heading to Saudi Arabia.  Watch full show:

#wrestlemania #wwe #wrestling #aew

Something to Wrestle with Bruce Prichard is an audio podcast that discusses topics, events, wrestlers and memorable moments through the lens of former WWE executive Bruce Prichard co-hosted by Conrad Thompson. STW was launched in August 2016 on MLW Radio. The episodes typically range from 2 hours to 4 hours in length, and include discussions about previous WWE pay-per-views and former WWE wrestlers. (STWW)

"We are in the TKO ERA of pro-wrestling" - Eric Bischoff | 83 Weeks https://www.youtube.com/watch?v=qnVy3f3cWe0&t=177s

Eric Bischoff discusses TKO's increasing dominance over the landscape of professional wrestling and combat sports. (83 Weeks) 

#ericbischoff #wweufc #tkowwe

Teddy Long on ESPN rating Wrestlepalooza 'C https://www.youtube.com/watch?v=3X1pSjdvdPg  

Konnan on: if Paramount buys WBD, will they drop AEW from their network? https://www.youtube.com/watch?v=BsfTd9zudqw

Jim Cornette on AEW Dynamite's Record Low Ratings 

https://www.youtube.com/watch?v=hivB1aNgLBI

Jim Cornette on What If Hulk Hogan Demanded An Ownership Stake In WWE From Vince McMahon https://www.youtube.com/watch?v=6QXabryiHaw

Why WWE & AEW Should Be Worried About Nielsen’s Ratings Shake-Up https://www.youtube.com/watch?v=9E_TPYByHUI

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Nielsen Wrestling News (via X)

October 5, 2025

The Media Rating Council accredited the system, and Nielsen plans to phase out the old method entirely by late 2025. However, early results show inconsistent effects—some sports events have seen gains, but wrestling has been hit hard, with drops of 20-60% in key demographics.  As of October 6, 2025, "Nielsen Wrestling News" primarily refers to the ongoing industry-wide discussion about Nielsen's overhaul of its TV ratings methodology, which has drastically lowered reported viewership numbers for major wrestling programs like WWE and AEW.  This change, rolled out in early Q4 2025, has sparked concern among promoters, analysts, and fans about its potential impact on media deals and the perceived value of wrestling content. Below, I'll break down the key details, impacts, and reactions based on the latest reports.  What Changed in Nielsen's System?  Nielsen transitioned from its traditional "panel-only" method (tracking ~42,000 households) to a new "Big Data + Panel" approach.  This integrates:  Data from 45 million households and 75 million devices (e.g., set-top boxes, smart TVs).  The goal: More accurate, comprehensive audience measurement in a streaming-heavy era.  Impact on Wrestling Shows  The shift explains recent "plummeting" ratings, complicating year-over-year comparisons. Here's a snapshot of affected shows (new Big Data + Panel numbers vs. old panel-only equivalents where available):  (Media Man: See Grok live results)

Broader Context and Outlook 

Wrestling remains a top performer relative to other non-sports TV (e.g., WWE Raw still ranks high in key demos), but the optics are rough amid WWE's Netflix transition and AEW's expansion pushes.  Analysts like those at Wrestlenomics suggest tracking both methodologies for now to avoid panic. No major cancellations or deal breaks reported yet, but expect more scrutiny in Q4 earnings calls  Sources: Wrestlenomics, F4WOnline, Programming Insider. These aren't actual declines in audience—it's a measurement shift—but they could influence negotiations.  Industry Reactions  Dave Meltzer (Wrestling Observer Newsletter): Called it a "disaster for pro wrestling," noting wrestling's value to TV "looks to be taking a very significant hit." He highlighted disproportionate drops for WWE/AEW compared to other genres.

WWE: Expressed internal concerns that the lower numbers could undermine TNA Wrestling's ongoing TV deal talks (aiming for ~$10M annually). However, TNA President Carlos Silva stated it hasn't factored into negotiations yet. USA Network (WWE SmackDown broadcaster) is monitoring but using supplementary data like VideoAmp.  AEW/WBD (TBS/TNT): Tony Khan and Warner Bros. Discovery view it as a short-term optics issue, relying on internal metrics showing stable engagement. One source: "Not seeing a strong pattern yet—some events go up, others down."  Broader Concerns: Fears of cascading effects on ad revenue, rights fees, and even talent contracts. Reddit's r/SquaredCircle community debated it as "doom and gloom" for public perception, though networks have access to fuller data sets.  Media Man: Change is a regular occurrence in both the media, new media and pro wrestling industry. Best to adopt the Charles Darwin ideology .. adapt to change and evolve to the changing landscape. Manage risks and focus on strengths. To help get to the bottom of things as per the old saying in and around Vegas, "Follow The Money". TKO may have an ace or two up it's sleeve here, but AEW is not short a dollar either. There's many moving parts to this situation.  The combat sports sector will be watching Nielsen with an eagle eye, or evil eye?!  Many are watching the waters.  Road To Crown Jewel and Road/Flightpath to WrestleMania Saudi!  He who owns the gold makes the rules?!  More podcast and pro wrestling news fodder right?! Got to fill up those reports with something in between the pro wrestling match results.  Plenty of news outside the ring, as well as in and around in.  This storyline is writing itself. VKM and maybe Shane watching with interest. UFC can't be to bothered by this, fresh off a Paramount Skydance Deal.  Anyone game to bring back Lucha Underground? That's what we thought. How about more web only broadcasts? Still, With WWE Speed now off X and onto NXT something knows something!  The grapple for the audience and paying customers and b2b continues. 

"There's a customer born every minute" P. T. Barnum

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 News Flashback

Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time

June 2025

Streaming Notches a Record 44.8% of Total TV Usage in May  Streaming Usage Up 71% Since 2021, with YouTube, Netflix and Other Platforms Showing Dramatic Growth Over Four Years  FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May  NEW YORK – June 17, 2025 – Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly report of The Gauge™. Streaming represented 44.8% of TV viewership in May 2025, its largest share of viewing to date, while broadcast (20.1%) and cable (24.1%) combined to represent 44.2% of TV.  This month also marks four years since the launch of The Gauge, which debuted with the May 2021 report. As audience viewing habits—and the media landscape at large—have rapidly evolved over that time, The Gauge has continued to serve as the industry benchmark for tracking how people spend time watching television. When comparing TV usage in May 2021 and May 2025, it’s clear that streaming has been the dominant viewing format with a usage increase of 71%. And while broadcast and cable viewing have declined (down 21% and 39%, respectively, compared with May 2021), traditional TV has shown surprising resilience.  “It’s fitting that this inflection point coincides with the four year anniversary of Nielsen’s The Gauge, which has become the gold standard for streaming TV measurement,” said Karthik Rao, Nielsen CEO. “It’s also a credit to media companies, who have deftly adapted their programming strategies to meet their viewers where they are watching TV – whether it’s on streaming or linear platforms.”  Along with the 71% increase in streaming usage, six additional streaming services are now reported in the list of platforms that exceed a full share point of TV usage. The original list included Netflix, YouTube, Hulu, Prime Video and Disney+, and has expanded to 11 platforms in May 2025.  Among subscription services, Netflix has gone wire-to-wire as the leading SVOD provider in total TV usage for four straight years. Netflix’s viewership has climbed 27% since May 2021, and the streamer owned the biggest day in streaming history, thanks to two exclusive NFL games it live streamed on Christmas Day 2024. Many programs—and by extension, other distributors—have also benefited from the SVOD giant through The Netflix Effect, where licensed content becomes an even bigger hit when distributed on the platform. Exemplified by memorable streaming hits like Suits (Netflix / Peacock) and Young Sheldon (Netflix / Max), this month’s top streaming title, You, (4 billion minutes) was one of the first examples of the Netflix Effect in 2018.  Free services have been a major driver of streaming’s overall success. Most notably, YouTube Main (excluding YouTube TV) has exhibited steady, significant growth and is up over 120% since 2021. YouTube represented 12.5% of all television viewing in May, its fourth consecutive monthly share increase and the highest share of TV for any streamer to date. Additionally, FAST services have become increasingly popular, and three have reached the reportable threshold in The Gauge. PlutoTV, Roku Channel and Tubi combined for 5.7% of total TV viewing in May, which is larger than any individual broadcast network this interval.  The continued transformation of traditional media companies into streaming-first entities has also been a strong contributor to the growth of streaming. Platforms like Hulu, Paramount+ and Peacock have expanded their accessibility to create crucial points of connection with streaming-native audiences, complementing rather than competing with their linear counterparts. This trend extends beyond original and catalog content, too, demonstrated by successful simulcasts of sporting events like Super Bowl LIX on FOX and Tubi, and the 2024 Olympics on NBC and Peacock. Virtually all subscription-based platforms now have ad-supported components as well, which are creating a critical new element to the television landscape from an agency and advertiser perspective as they seek to reach streaming-centric consumers.  While the milestone of streaming exceeding traditional TV viewership is almost certainly not permanent, it presumably will be in the near future. This trend could continue into the summer months, but the balance will likely shift back—at least temporarily—as football kicks off and a new broadcast season returns.  The May 2025 interval included dates 04/28/2025 through 05/25/2025. Nielsen reporting follows the broadcast calendar with measurement weeks that run Monday through Sunday.  About The Gauge™  The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.  About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com  Source: Nielsen  https://www.nielsen.com/news-center/2025/streaming-reaches-historic-tv-milestone-eclipses-combined-broadcast-and-cable-viewing-for-first-time/

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Media Man Web Tips

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving a website to increase its visibility and rank higher in search engine results (like Google's organic, non-paid results) for relevant user searches, driving more qualified traffic and building brand awareness by making content more discoverable, understandable, and valuable to both users and search engines.

It involves technical fixes, creating high-quality content, keyword research, and off-page efforts like earning backlinks, all to align a site with search engine algorithms.

Key Goals of SEO:  Improve Visibility: Rank higher on Search Engine Results Pages (SERPs). 

Increase Organic Traffic: Attract more visitors from free search results.

Enhance User Experience (UX): Make sites easier to find and navigate for users.

Build Authority: Establish credibility and trust through high-quality content.

Main Types of SEO

On-Page SEO: Optimizing elements on your website, such as content, keywords, titles, meta descriptions, and image alt text.  Off-Page SEO: Activities outside your website, primarily building backlinks (links from other reputable sites) to show authority.

Technical SEO: Ensuring search engines can easily crawl and index your site (site structure, speed, mobile-friendliness, etc.).

Local SEO: Optimizing for searches in specific geographic areas (e.g., "media agents near me").  Core SEO Activities  Keyword Research: Identifying terms your audience uses to find information.  Content Creation: Developing useful, relevant, and high-quality content that answers user questions.

Link Building: Earning backlinks from other authoritative websites.

Site Structure: Organizing content logically with clear URLs and internal links.

User Experience (UX) Focus: Making sites fast, easy to use, and mobile-friendle.  

Key Ranking Factors for 2026:  

Search engines use complex algorithms (Google considers over 200 factors) to determine rankings. 

E-E-A-T: Stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google prioritizes content that demonstrates these qualities.  

User Intent: Matching the content to the specific goal of a searcher (e.g., informational, transactional, or navigational).  

Core Web Vitals: Metrics that measure page loading speed, interactivity, and visual stability.  Structured Data (Schema): Code added to a site to help search engines understand its content, which can trigger rich snippets and AI Overviews.  

Essential SEO Tools

Google Search Console: Monitors indexing, crawl errors, and keyword performance.

Google Analytics 4: Tracks user behavior, traffic sources, and conversion data.  

Keyword Research Tools: Semrush, Ahrefs, and Moz provide insights into search volume and competitor strategy. 

Google Trends: Visualizes the popularity of search terms over time to identify trending topics. 

SEO vs. SEM

While SEO focuses on earning traffic through organic efforts, 

Search Engine Marketing (SEM) is an umbrella term that includes both SEO and Pay-Per-Click (PPC) advertising.

SEM delivers rapid, paid results, whereas SEO is a long-term strategy for building sustainable, cost-effective authority.

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SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)

Ways to Improve your Site’s Ranking (SEO)

New strategies for Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.

The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.

The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.

1. Publish Relevant, Authoritative Content

This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.

The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.

The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.

2. Update Your Content Regularly

Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.

Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.

Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.

3. Metadata

Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.

If you use a CMS website produced by the UMC web team, they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.

Title Metadata

Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.

Description Matadata

Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.

Kayword Metadata

Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” is a good keyword phrase to use.

4. Have a Link-worthy Site

Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.

Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.

This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.

5. Use ALT Tags

Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.

These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.

News

New strategies for Search Engine Optimization

New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.

That’s why tech companies are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.

Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency such as IncRev will be the key to your SEO success.

Best SEO practices 2023:

Find your customers with data-driven market analysis

Find authoritative marketing partners using data-driven PR

Reach your customers with high quality outreach and credible link-building

What is SEO?

In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.

By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.

Why is SEO important?

There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.

In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.

That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.

The evolution of SEO

SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.

In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.

Google’s rise to power

In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.

Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.

These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.

To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.

The big three: Local, social, mobile

There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.

Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.

As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.

The 2020s, AI, and the future of SEO

We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.

New strategies for new challenges

As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies have decided to create new strategies with a focus on longevity. Among IncRev’s new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.

The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.

The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.

How does SEO work?

Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.

What Google wants

One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the linkstructure of the website, that built the foundation for the modern linkbuilding strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.

Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s linkbuilding looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.

Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.

So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.

Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.

Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.

Lastly, Google serves the results by how relevant they are to the customer queries.

What the customer wants

Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.

These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.

SEO components, or how to do SEO

So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:

Technical SEO

On-page SEO

Off-page SEO

Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.

On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.

Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.

To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.

Link-building

The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.

Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.

SEO content

For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.

Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.

As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.

That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.

Keyword research

Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.

The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.

There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.

Brand awareness

Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.

Doing SEO: alone or SEO agency?

As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.

Without sugarcoating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.

If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.

Some agencies, such as IncRev, offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, IncRev offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.

FAQ: Frequently asked questions about SEO

What is SEO?

SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.

What is the difference between SEO and SEM?

SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.

How long does SEO take?

Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.

Why do you need SEO?

SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.

Media Man

The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniqes and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on Twitter, Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".

Casino News Media Blog: Markets, Cryptos and Culture

Casino News Media Blog

Markets, Cryptos, Metals, Biz and Culture  April 8, 2026  Sydney, Australia to Wall Street, New York  The Wolf Of North Sydney and ASX vs The Wolf Of Wall Street; Spy vs Spy; Good Bunny And Bad Bunny Looking To Hop To Safe Havens; All That Glitters?  Media Man Biz Watercooler  Pop Culture themes  "Mercy, Mercy, Mercy" (Cannonball Adderley) "Gold" (Spandau Ballet) "The Wall Street Hustle" (10cc) "Down Under" (Men at Work)  Sorting Good Eggs from The Bad  Easter Egg Hunt Aftermath  Crypto Never Sleeps  The Art Of War  The Fog Of War  "Nothing Ever Ends" (WATCHMEN)

Markets

ASX 200 futures up 13 points/ 0.2%: 8775 AUD +0.8% to US69.74¢ Bitcoin $71,352.95 +3.75% Dow -0.2% S&P +0.1% Nasdaq +0.1% VIX +1.61 to 25.78 Gold +1.2% to $US4706.51 an ounce Silver $76.388 +3.45 Brent oil -5.8% to $US103.44 a barrel Iron ore -0.1% to $US106.55 a tonne 10-year yield: US 4.29% Australia 4.98%

Numbers Double Check

 Australian Dollar: $0.6970 USD (up $0.0050 USD) Iron Ore: $106.55 USD (down $0.15 USD) Oil Price: $110.34 USD (down $2.27 USD) Gold Price : $4,706.38 USD (up $57.57 USD) Copper Price: $5.5950 USD (down $0.0105 USD) Dow Jones: 46,584.46 (down 85.42 points)  News  ASX hits four-week high; Guzman soars  The Australian sharemarket rallied on Tuesday, with the S&P/ASX 200 adding 1.7 per cent to close at 8,671.8 points. Technology and resources stocks posted strong gains, with NextDC rising 11.9 per cent to $12.60, BHP up 3.3 per cent at $52.92 and Woodside Energy advancing 2.6 per cent to $35.80. Elsewhere, Guzman y Gomez rose 18.6 per cent to $18.02, Telix Pharmaceuticals rose 4.9 per cent to $13.58 and Macquarie Group ended the session 3.2 per cent higher at $212.19. (RMS)  News  $A an unlikely powerhouse amid oil shock  The Australian dollar has fallen by less than three per cent against its US counterpart since the start of the Iran war; it has also fallen by only two per cent against a basket of currencies of Australia's major trading partners. The dollar peaked at a four-year high of $US0.7151 in mid-March, and is currently fetching arond $US0.69. It has benefited from Australia's status as a major exporter of gas and coal, amid the global ructions arising from the effective closure of the Strait of Hormuz. The dollar has also been boosted by the carry trade, given that Australia is the only member of the G10 nations to have increased official interest rates since the war began. (RMS)  News  The crypto market is in no hurry to gain ground  Market Overview  The crypto market capitalisation has fallen by 0.6% over the past 24 hours to $2.35 trillion. The market continues to hover around its 50-day moving average, reflecting a fierce battle for the medium-term trend. Top coins are predominantly down following renewed caution in traditional financial markets. The day’s leaders are Zcash (+3.1%), Filecoin (+0.9%) and Basic Attention Token (+0.6%). Among the underperformers are Avalanche (−9.7%), Algorand (−8.6%) and Ethereum Classic (−5.5%).  Bitcoin briefly exceeded $70K on Monday but failed to hold the level, retreating to $68.6K by Tuesday morning. This represents further fluctuations within the corrective rebound pattern in which the leading cryptocurrency has been trading for the past two months. The latest price action serves as a stark reminder of the market’s current volatility and how difficult it is to shift sentiment.  Solana is trading below $80, remaining near its lows since the start of the month and at the lower boundary of its trading range since early February. The coin has not traded consistently below this level since late 2023, and its price is now below the 50- and 200-week moving averages, which further point to a long-term bear market.  News Background  The rise in negative comments about Bitcoin on social media has reached a five-week high. This may indicate the likelihood of a trend reversal, according to Santiment.  Only a sustained move above $75K in Bitcoin will signal a recovery in structural demand and the end of the downtrend. Otherwise, BTC risks plummeting to $10K, according to Mike McGlone, senior strategist at Bloomberg Intelligence.  Bitcoin and dollar-pegged stablecoins are in a ‘symbiosis’ that mutually reinforces each other amid the growing adoption of crypto assets. This contradicts the widespread view that BTC will undermine the dollar, the Bitcoin Policy Institute notes.  According to CoinDesk, the US financial firm Charles Schwab plans to launch trading in Bitcoin and Ethereum in the second quarter. Initially, clients will not be able to transfer cryptocurrency to external wallets.  Strategy purchased a further 4,871 BTC ($329.9 million) last week at an average price of $67,700 per coin, following a week-long pause. Strategy now holds 766,970 BTC, purchased for $58 billion at an average price of $75,600 per Bitcoin.  BitMine acquired a further 71,252 ETH for $152 million over the past week. The company’s reserves have reached 4.8 million ETH, which is almost 4% of the Ethereum supply. (FxPro)  News  News  24 Hours Ago  Bitcoin and Ethereum: Prolonged consolidation in focus  Market Overview  The crypto market capitalisation has recovered to $2.38 trillion, rising by around 2.5% over the past 24 hours — most assets on the watchlist are trading in positive territory. Today’s top performers include Avalanche (+6.6%), Cardano (+5.0%) and Ethereum (+3.8%). Among the few underperformers are IOTA (−1.3%), VeChain (−0.9%) and Bitcoin Cash (−0.6%).  Bitcoin has risen again to $69K, confirming the support seen over the last three months amid consolidation following the downturn. A slight upward tilt in the bullish trend should not lead to undue optimism, as a similar pattern was observed for two months leading up to the end of January, followed by a fresh downward momentum. A repeat of this pattern this time suggests a decline to $50K.  Ethereum has surpassed $2.1K and is consolidating above its 50-day moving average. The coin has moved into the region above $2K, increasingly breaking away from the long-term trend line. Cautious buyers should pay attention to how the coin behaves near the previous local highs at $2.2K and $2.4K. A confident rise above these levels would signal a breakout from consolidation and the potential start of a bull market.  News Background  Major mining company Riot Platforms sold 3,778 BTC ($290 million) in the first quarter at an average price of $76,626 per coin. The company is accelerating its business pivot towards supporting artificial intelligence infrastructure.  Bitcoin’s current stability may indicate the formation of a base for further growth, according to MN Trading founder Michael van de Poppe. He says the key signal will be the price reaction when an attempt is made to break out of the current range.  Following the launch of spot Bitcoin ETFs in 2024, Bitcoin ceased to react to central bank decisions after the fact and began to anticipate macroeconomic trends in advance, notes Binance Research. This reflects the growing influence of institutional investors employing a traditional approach to trading. (FxPro)  News: Numbers Today  April 8 (Sydney, Australia)  Bitcoin $71,295.27 +3.67%  Coffee $286.10 -11.95%  News  Shares  TKO Group Holdings Inc $192.96 -4.06 -2.06%  Alphabet Inc Class A $305.46 +5.47 +1.82%  Caterpillar Inc $724.44 +3.20 +0.44%  Netflix Inc $98.82 -0.11 -0.11%  Tesla Inc $346.65 -6.17 -1.75%  Wynn Resorts Ltd $100.43 -2.28 -2.22%  Light & Wonder Inc $84.75 +0.75 +0.89%  Blackstone Inc $112.73 +0.49 +0.44%  MGM Resorts International $37.89 +0.29 +0.77%  Red Rock Resorts Inc $55.69 -0.050 -0.090%  Amazon Dotcom Inc $213.77 +0.98 +0.46%  Playboy Inc $1.58 +0.020 +1.28%  Flutter Entertainment PLC $103.63 -1.04 -0.99%  Bally's Corp $10.41 +0.030 +0.29%  Formula One Group Series A $79.80 +0.24 +0.30%  Reference:  Google Finance https://www.google.com/finance/  News  Gaming (U.S)  The United States Igaming Revenue Report — February 2026  U.S National (igaming/results)  Complete Igaming - Total igaming revenue for February 2026 in Michigan, New Jersey, Pennsylvania, Connecticut, West Virginia, Delaware, and Rhode Island added up to $885.5 million as compared to $711 million in 2025  Michigan generated $273.1 million compared to $209.1 million.  New Jersey $251.8 million compared to $207.8 million.  Pennsylvania $239.9 million versus $207.6 million. Connecticut $63.4 million compared to $51.9 million.  West Virginia $37.1 million compared to $24.9 million. Delaware $14.4 million versus $6.6 million. Rhode Island $5.8 million and $3.1 million in February 2025  News  Vegas News  Weakness’ persists in Las Vegas, now affecting locals properties, Jefferies analyst says  Group and convention business in Las Vegas is performing as expected, Jefferies Equity Research analyst David Katz wrote in an April 6 investor note. However, leisure-customer “weakness continues to persist,” finally spilling over into the locals market. Consequently, Katz was continuing to keep a “tempered” stance toward the Las Vegas Strip. “The more economically sensitive portion of gaming demand is likely to face continued near‑term headwinds, as consumers contend with elevated airfares [fares],” he explained.   Crypto News  (ICYMI)  April 1  BlackRock Files Ticker for Bitcoin Premium Income ETF as Bitcoin Strategy Expands  BlackRock has advanced its Bitcoin premium income ETF strategy, revealing the ticker $BITA for a new fund positioned as a yield-focused sequel to its existing Bitcoin ETF lineup.  News  Pop Culture themes  "Mercy, Mercy, Mercy" (Cannonball Adderley) "Gold" (Spandau Ballet) "The Wall Street Hustle" (10cc) "Bulls on Parade" (Rage Against the Machine) "White Rabbit" (Jefferson Airplane) "I Don't Like Mondays" (The Boomtown Rats) "Ruby Tuesday" (The Rolling Stones)  News  Mining (Australia)  Rio Tinto iron ore chief is on a $20b, two-decade mine opening treadmill  Rio Tinto aims to bring a major new iron ore mine into production each year until the end of this decade. However, Rio Tinto's head of iron ore Matt Holcz is facing a number of challenges in achieving this target, including the growing push to re-unionise the Pilbara and China's attempts to leverage its purchasing power to get a better deal when buying iron ore from Australia; BHP is the focus of the latter, although profit margins across the industry could be affected if China Mineral Resources Group prevails. Ray David from Airlie Funds Management says that ensuring sufficient diesel supplies, falling ore grades, the high cost of mine replacements and the impact of the Simandou project in Guinea are the four major concerns for Rio Tinto's iron ore division at present. (RMS)  News  WWE  WrestleMania X-Seven Marks 25 Years as Attitude Era Peak  The April 1, 2001, event grossed $3.5 million and featured classics like TLC II where the Dudley Boyz won the Tag Team Titles, The Undertaker's 9-0 streak over Triple H, and Kurt Angle submitting Chris Benoit. The main event saw Stone Cold Steve Austin shock everyone by aligning with Vince McMahon to beat The Rock for the WWF Championship in a bloody No DQ brawl. Attendees still recall the massive crowd pops and glass-shattering entrances, with fans today sharing iconic hype videos that capture the raw intensity of wrestling's golden peak. Media Man Peg-On: Is WWE currently approaching another "Golden Era"?!  News Lead Up/Flashback  March 27  Crypto has pulled back, but appears stronger than stocks  Market Overview  The crypto market’s capitalisation fell by 3.4% over the past 24 hours to $2.36 trillion, remaining close to the uptrend line. The downward momentum was once again driven by stock indices, which returned to their lows at the start of the week. However, whilst the Nasdaq 100 has shown a steady downward trend on weekly charts since late January, cryptocurrencies have been forming a sequence of higher local lows since early February, when the market touched the 200-week moving average – a key long-term trend line.  Bitcoin has fallen below $69K, testing the strength of the 50-day MA and the support of the upward trend of the last two months. The nervous mood in the financial markets makes cryptocurrencies, and Bitcoin in particular, vulnerable in the event of a large-scale sell-off. For BTC, the 200-week MA has historically been the most important long-term support level. It currently sits near $60K. However, it is worth remembering that in 2022–2023, the price fell more than 30% below this line before finding structural support for many weeks.  News Background  Bitcoin miner MARA has sold 15,133 BTC for $1.1 billion since the start of the month. The company intends to use the proceeds to buy back its own bonds. The miner’s remaining reserves are estimated at 38,689 BTC.  The cost of Bitcoin mining for public companies has reached $80K and, for some miners, exceeded $100K, according to CoinShares. The fourth quarter of 2025 has been the most challenging for Bitcoin miners since the last halving. The US (38%), Russia (17%), and China (12%) continue to dominate global Bitcoin mining, collectively accounting for around 68% of the world’s hash rate.  Adam Livingston, an analyst and author of the book ‘The Great Harvest: AI, Labor, and the Bitcoin Lifeline’, believes the risk of a Bitcoin crash, as seen in 2022, is minimal due to the market’s more mature structure. According to his calculations, BTC volatility has been steadily declining over the past 11 years.  US investment firm Franklin Templeton, in partnership with Ondo Finance, will launch tokenised versions of its ETFs, accessible directly via crypto wallets. (FxPro)  News  Media (Aust)  Top media bosses unite to fight AI giants over copyright law changes  Australian media industry executives have urged the federal government against watering down the nation's copright laws to accommodate AI platforms. News Corp Australasia's executive chairman Michael Miller contends that the existing copright system is not broken, and says it is instead a 'blueprint' for negotiations with AI platforms. Nine Entertainment CEO Matt Stanton says AI is a transformative technology that local companies are embracing, but he warns that relaxing copright laws would "rip off" Australian creatives. Guardian Australia MD Rebecca Costello in turn says the government's priority should be to ensure that the existing righs-based system functions effectively for AI use. (RMS)  News  Oil faces falling volatility, but unlikely prices  The US is offering Iran negotiations.  Without dialogue, we must be prepared for an escalation. The oil market is nearing a mutually agreed conclusion, but the lack of mutual trust between the parties is significantly complicating the situation. The US has provided Iran with a list of 15 points, the completion of which would resolve the conflict in the Middle East. Previously, there were reports that Iran had presented its own conditions.  These have not been officially confirmed, but we have heard on numerous occasions of demands for non-aggression guarantees and reparations for damage already inflicted. At stake is the reopening of traffic through the Strait of Hormuz, through which around 15 million barrels of crude oil and 5 million barrels of refined fuel previously passed.  According to JP Morgan estimates, the current shortfall is approximately 16 million barrels per day. This figure will decrease as barrels from the strategic reserves of IEA member countries are released into the market and as Gulf states explore alternative routes, such as the Red Sea. Nonetheless, the global economy faces the threat of a long-term deficit of 10 million barrels per day, which increases the risk of stagflation and recession. According to estimates by Oxford Economics, without a deal between Washington and Tehran, the Strait of Hormuz will only regain 50% of its pre-war capacity by May. Iran is gradually softening its stance, permitting tankers from countries not involved in the conflict to pass through while charging them a $2 million fee.  According to Israeli television reports, the US is seeking a one-month ceasefire to discuss a plan that includes dismantling Iran’s nuclear programme, ending support for terrorist groups, and reopening the Strait of Hormuz. Even in the most optimistic scenario, it will take months for Gulf countries to restore pre-war production levels. Coupled with difficulties in replenishing onshore stocks, this casts doubt on a quick fall in Brent prices.  Most likely, North Sea crude will remain above $65–70 per barrel by the end of 2026. The absence of constructive dialogue between the US and Iran could lead to further escalation, including other regional countries joining the US-Israeli coalition and possibly a ground operation by Washington. In such a scenario, Brent may rise to $160 a barrel. This is the price that some countries are already paying for oil from the Middle East that bypasses the Strait of Hormuz. (FxPro)  News  The miners to own in diesel crisis  Bell Potter's survey of Australian-listed mining companies concluded that diesel fuel accounted for up to 15 per cent of their operating costs prior to the start of the Iran war. Stuart Howe from Bell Potter says the war and the surge in crude oil prices will result in higher costs for much of the mining sector, while production could be impacted by the availability of diesel. Bell Potter recommends that investors rotate into mining stocks that are less exposed to diesel prices. Analysts note that miners with large-scale open-cut operations are most at risk of a supply crisis due to their heavy reliance on diesel-powered truck fleets. (RMS)  News  Batteries, coal push out east coast LNG shortage to 2029  The Australian Energy Market Operator now expects any gas supply shortage in the south-eastern states to occur in 2029, compared with its previous forecast of 2028. AEMO says gas shortfalls in 2029 are now regarded as a risk only during "extreme peak day demand conditions". It has cited a number of factors for its revised forecast, including expectations of lower demand for gas for power generation, an extension of the Eraring coal-fired power station's operating life and the estimated 30 gigawatts of battery storage projects that are currently being developed. Energy Minister Chris Bowen says the improved outlook shows that the federal government's "balanced" energy plan is working. (RMS)  News  News Lead Up  Streaming News Watercooler  Netflix CEO allegedly won’t speak to Meghan Markle on phone without lawyer  Meghan Markle is caught in a fresh Netflix storm with rumors claiming CEO Ted Sarandos is refusing to take her calls without a lawyer. Netflix denies everything but whispers of canceled deals and rising tension have fans questioning the truth!  News  A.I News  Watchdog warns against 'dangerously' positive AI advice amid crypto trading spike  The Australian Securities and Investments Commission has expressed concern about the growing tendency for young Australians to use artificial intelligence platforms like ChatGPT for financial advice. Its figures show young people are following 'dangerously' positive AI recommendations about investing in risky investments such as crypto, with their faith in what has been referred to as 'unverified, risk-averse digital advice' occurring as many Australians are struggling with major cost of living pressures; ASIC's figures also show that 23 per cent of Gen Z now hold crypto assets; up from just 9 per cent in 2023. (RMS)  News  Resources  Drill, baby, drill: Boom for mineral, petroleum explorers  Advisory firm BDO has calculated that ASX-listed mineral and petroleum explorers raised a record $5.63 billion in the final quarter of last year. It broke the previous record for fund raising of $3.75 billion that was set in the same period in 2021, with the $5.63 billion in fund raising leaving mineral and petroleum explorers with record cash reserves of $12 billion. It comes as the Australian Bureau of Statistics reported that spending on mineral exploration hit a two-year high in the final quarter of 2025, while spending on petroleum exploration was at a decade high. (RMS)  News  A.I News  Global giants join Australia in fight to make AI companies pay for content  Both the US and the UK appear to be backing the stance of the federal government of wanting AI companies pay for their use of content that has been produced by artists, musicians and journalists. In a document released on Friday that was titled 'Respecting Intellectual Property Rights and Supporting Creators', the White House stated that US copyright laws - under which content theft for the training of AI models, or any other use, is illegal - will remain. For its part, the UK government stated last week that it no longer had a "preferred option" on copyright reform, which comes after it last year endorsed a proposal that would have allowed tech companies to use copyrighted work without permission unless rights holders 'opted out' of the process. Its change of stance follows a longrunning campaign – led by artists including Elton John and Thom Yorke from Radiohead – which warned that the unlicensed use of copyrighted material for training AI models was threatening the livelihoods of people working in the creative industries. (RMS)  News  Gold News  Gold is back in focus as markets react to geopolitics  The market is fixated on the threat of accelerating inflation driven by high energy prices. As a result, central banks are expected to adopt a tighter monetary policy, keeping rates at high levels or even raising them. This has a positive impact on fiat currencies and strips gold of its key feature as a store of value amid currency debasement. It is no surprise that the precious metal, which had got off to a strong start, has been losing out to Bitcoin and the US dollar since the start of the armed conflict in the Middle East. Although gold is generally regarded as a safe-haven asset, in the early stages of financial market turmoil, investors often choose to flee to liquidity. They favour fiat currencies and are far more willing to buy US dollar-nominated short-term treasuries.  Gold prices usually recover only if market shocks worsen, fears of recession or stagflation rise, and central banks start adding liquidity. Bank of America believes that the markets are still underestimating the scale of the potential consequences of geopolitical tension. They are fixated on the threat of accelerating inflation and are not considering a global economic downturn. Therefore, the longer the conflict between the US, Israel and Iran lasts, the better it is for the precious metal.  UBS Global Wealth Management notes that gold serves as a hedge against currency devaluation, rising budget deficits and recession. All of these could result from a geopolitical shock. The firm therefore maintains its bullish outlook on gold. In its view, the precious metal could rise to the $5,900-$6,200 range before the end of this year. However, gold must first weather the storm of numerous central bank meetings. The RBA has already raised its cash rate to 4.15%. Investors now expect ‘hawkish’ rhetoric from the rest. The ECB and the Bank of Japan are ready to tackle inflation, and the futures market expects them to tighten monetary policy. The Fed and the Bank of England are most likely to talk about prolonged pauses in their cycles.  Thus, gold appears to be a win-win option. It will gain if the conflict in the Middle East drags on, and will not lose if it ends. Investors just need to be patient for a little while. (FxPro)  News  Roy Morgan wins Media Man 'Media Series Company Of The Month' award  The Australian Financial Review wins Media Man 'Newspaper Of The Month' award; Runner-up: The Australian  Google wins Media Man 'Search Engine Of The Month' award  Netflix wins Media Man 'Streaming Service Of The Month' award  WWE wins Media Man 'Wrestling Promotion Of The Month' award  UFC wins 'Combat Sports Brand Of The Month' award; Runner-ups: Most Valuable Promotions, Everlast, BKFC  Mack Trucks wins Media Man 'Truck Brand Of The Month' award  CAT wins Media Man 'Heavy Industry Brand Of The Month' award  Dynasty: The Murdochs wins 'Streaming Show Of The Month' award (Netflix)  Media Man  Biz https://www.mediamanint.com/biz.html  Markets https://www.mediamanint.com/markets_and.html  Wall Street https://www.mediamanint.com/wall_street.html  Mag 7 https://www.mediamanint.com/mag_7.html  News https://www.mediamanint.com/news.html  Newsfeed https://www.mediamanint.com/newsfeed.html  Watercooler https://www.mediamanint.com/watercooler.html

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