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EveryMatrix acquires optimising service DeepCI Data-driven betting and gaming affiliate optimising service DeepCI has been bought by EveryMatrix. In 2020, Riaan de Jager and Lewis Civin established DeepCI, which provides its services to betting and gaming companies including bet365, 888, Betway and Betsson. With the ability to find every gaming brand on every page of every website, its patented technology monitors tens of thousands of affiliate sites globally.