PartyGaming subsidiary Peerless Media will be purchasing The World Poker Tour (World Poker Tour Enterprises), despite an 11th hour bid by Mandalay Media for $36.5 million.
Peerless Media is based in Gibraltar and its parent company is ElectaWorks Limited.
PartyGaming's most well known brand is PartyPoker.com, followed by PartyCasino.com
In recent months PartyCasino.com is reported to be a major focus point of PartyGaming and one of the most profitable arms of the business.
PartyGaming will be looking to make the most of their World Poker Tour purchase, and this is expected to bring good news and outcomes to both the company bottom line and for players.
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