Online casino and poker players prefer strong, established brand names

Findings conducted by Media Man Australia and Casino News Media indicate that online casino and online poker players much prefer strong, established brands, especially in times of economic instability as is currently the case in the worlds financial markets.

The following is a summary report of the findings by geographical region, listing the overall top 5 gaming / casino / betting brands in each region. Hitwise, Online Casino City, PokerScout.com, InfoPowa News, Gambling911, Poker News Daily, Alexa, Google and Yahoo! results formed part of the findings. The Media Man Australia and Casino News Media brand is not being included in this report.

Australia

Crown Casino and Crown Poker

PartyCasino.com and PartyPoker.com

Pacific Poker and 888

Centrebet

Sportingbet


Britain

Virgin Games

Aspinalls Online Casino, Aspinalls Online Poker and Aspers

PKR

Paddy Poker

Betfair


Canada

Loto Quebec

PartyCasino.com and PartyPoker.com

Canadian Poker Tour

*other brand findings for Canadian region were not conclusive


Fast movers on a global scale ranging from most well known to least well known are:

JackpotCity.com and JackpotCity.co.uk

PKR Poker and PKR Casino

Asia Pacific Poker Tour

Aspinalls Online Poker

Latin American Poker Tour



*the top 5 gaming and casino entities on a global scale ranging from most well known to least well known are:

Donald Trump

James Packer

Steve Wynn

Stanley Ho

Damian Aspinall / Calvin Ayre (tie)


United States

BetUs.com

New York Lottery

Bodog

PokerStars.net

Daily Racing Form


China (Macau)

City Of Dreams

Asian Poker Tour

World Series of Poker

PartyPoker.com

PKR


* Microsoft, Sony and Wikipedia are making significant movements into the gaming and igaming industry, however are not classified as gambling brands in these findings.


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