The online gambling industry remains as competitive as ever, as the industry giants continue to ramp up budgets and campaigns, new companies start up, and other fall by the wayside.
Branded slot games featuring Hollywood themed, Marvel Entertainment super hero characters remain all the rage, as does cutting edge innovation, be it 3D casinos, live dealer options or enhancement in multi currency casino environments. Let us not forget the pending release of the THOR movie, now in production, not to mention IRON MAN II, with Mickey Rourke said to be playing a significant part. By the way, Rourke is said to be quite the poker player, and caught up with poker legend Doyle Brunson recently. Brunson is rumoured to have lost a few hundred thousand dollars in his recent WSOP quest, so maybe Brunson should get a branded slot game of his own up and running, to compliment his online casino efforts.
IGT (International Game Technology) continues to release some ultra impressive branded slot games, and many of these are finding their way into online casinos via the WagerWorks online arm of IGT. PartyGaming's PartyCasino.com and Virgin Games VirginCasino.com have been quick on the take up, and now other online casinos are getting in on the action.
In the past few years Microgaming released branded slots such as TOMB RAIDER and TOMB RAIDER: SECRET OF THE SWORD, and these have remained popular in a host of casinos including Captain Cooks Casino, JackpotCity.com, and Lucky Nugget Online Casino,
Playtech has enjoyed some strong successes in branded slots via their GLADIATOR, and something big is in the wings with THE UNTOUCHABLES, with more Hollywood branded slots rumoured to be on the way later this year.
TRANSFORMERS proved to be a hit with a number of online casinos and Virgin Games was most pro active with their promotion of the game.
PartyCasino.com is rumoured to be following up their branded slot offerings later this year with RESIDENT EVIL and THE NAKED GUN. Sources indicate that it will be a matter of time before an ANDRE THE GIANT online slot game hits the internet, and this has a connection to North Sydney's NextGen Gaming. The WWE (World Wrestling Entertainment) current and former roster of Superstars and living legends are said to be open to branded online slot games, however this needs to be done in a way that meets regulations, as a considerable percentage of WWE fans are below gambling age.
Boss Media have embraced a global marketing and business strategy, by not only boosting their game portfolio, but also adding some impressive enhancements to their multi currency casino functionality. Boss Media and casinos running off the platform such as CasinoClub.com and SlotsClub.com are moving ahead in both the European and Asia Pacific markets. They are also well aware of Australia's reputation as having the most passionate and high spending gamblers in the word, be it fact of fiction.
Casino Kings or Casino Whales if you will, remain very popular terms in both traditional gambling and online gaming environments. Industry analysts believe that strong names such as Kerry Packer, James Packer, John Aspinall, Damian Aspinall and Richard Branson can be significantly leveraged into online casino and igaming campaigns. Virgin's Branson is already sometimes mentioned in Virgin Games press releases, and lately Damian Aspinall's names comes up more often in coverage of the online casino industry. Mr Aspinall is the owner of the Aspers chain in Europe and is said to have considerable ties to Australia's Packer Family, including Crown Casino king, James Packer. Aspers have recently been pushing its Aspinalls Online Poker and Aspinalls Online Casino brands, and they also enjoy ties to agency, Vegas Partner Lounge. Mr Aspinall is having a hard time living down his series of public outings with Australia's super model, Elle MacPherson aka "The Body". If any publicity is good publicity, Aspers top brass would know a thing or two about it, giving the casinos colourful history. Think George Freeman meets Kerry Packer, meets Richard Branson and The Google Guys all in one, and you get the picture. It seems fitting here to also mention THE GODFATHER and GOANNA GOLD slot games, both found at PartyCasino.com. Frank Sinatra also has a game in his honour, SINATRA. By the way, Sinatra was alleged to have links to organised crime, however it way never proven, therefor, not guilty. Makes for great yarns however.
Titan Casino and Titan Poker, not ones to sit and watch by the sidelines, are offering some tremendous sign up bonuses. Titan remains one of the most respected and trusted brands in the online gaming world, and trust and security is a topic that often comes up in the sector, so Titan wins some big points where it matters.
Media Man Australia and their igaming arm, Casino News Media, recently awarded the Online Casino of the Month to PartyCasino.com The Media Man Australia network enjoys dealings with dozens of igaming companies and brands, however their can only be one winner, so well done PartyGaming.
Punters are reminded to "Bet with your head, not over it", and if the gambling stops being fun, it's likely time to stop. Until next news report, stay safe and have fun.
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