Online Gambling Heating Up in Australia - Gambling911 - 6th February 2009

The online gambling industry is really starting to get hot in Australia it seems.

The land down under is seen as the land of opportunities, but it is often forgotten by the folks up north. That's not so much the case with the online gambling sector. Last month we watched with excitement as the Aussie Millions Poker Tournament turned out yet another millionaire. It's now among the most popular live tournaments in the world today.

Many of the world's top online casino brands have been doing the ring around down under to see what media, PR, spin and online exposure mileage they can secure in the land known to be settled by convicts, back in the days when Captain Cook set shore and 1000s of Aboriginals were murdered in the progress.

Well known media analyst and entrepreneur, Greg Tingle of Media Man Australia is taking his share of the phone calls and letters of enquiry.

"We're been doing business with some some of the world's top online casino brands for a number of years now... Virgin Games, PKR, 888, WPT and Betfair. Recently the amount of enquiries coming in has been huge," Tingle told Gambling911.com Friday. "We've locked down business deals with PartyPartners, Slotland, JackpotCity, The Bingo Affiliates, BetCruise, and recently we joined our mates down the road here at Bondi Beach... Rewards Affiliates.

"Captain Cooks Casino has been hugely popular, but I haven't figured out whether it's the Bondi Beach locals or international whales coming to our region to check out the bronzed Aussies. We were privileged to spearhead the Ezybet sports betting media and publicity campaign which attracted major Australian and international interest."

Most of the excitement centering around the Australian sports betting sector has to do with deals being reached with the NRL (National Rugby League).

"The NRL (National Rugby League) is like a religion in Australia, and punters love having a punt," said Tingle. "The massive campaign was impossible to miss, and sources at the NRL are even looking at following some aspects of the TitansBet (Gold Coast Titans) business model".

Tingle also says, "There was also good interest by worldwide online casino entities to penetrate Australia, but the Ezybet exposure and worldwide story has really lit a fire under the industry."

More online casinos and poker sites will be entering the Australian market in the coming months, Tingle advised. (Credit: Gambling911)

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