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Friday, December 30, 2022
Wednesday, December 28, 2022
Monday, December 26, 2022
Casino News Media Blog: 5 Keys To Online Success
Casino News Media Blog
5 Keys To Online Success
It is being more commonly understood that the dot.com bust of 2000 was more the result of bad business models and execution than of some intrinsic fault within the Internet. Many businesses with models appropriate to the Internet are alive and thriving.
Perhaps you’re wondering if your own business has what it takes to be successful on the Web? While every situation is different, experts have noted that successful online businesses possess a number of common characteristics. Let’s take a look at five key characteristics that they share.
1. Management possessed a “Net” awareness.
Dun and Bradstreet’s 20th Annual Small business Survey reports that two-thirds of today’s small businesses have Internet access, and approximately 50 percent of those also have a Website. And more than 60 percent of those with Internet access plan to increase their use of the Internet in coming months.
As business owners and decision-makers, you will most certainly benefit by spending time online learning about the Internet. Look at how your competitors and industry are using it, try to discern where your markets potentially hang out, and ask lots of questions.
2. They had an organized plan.
Do you remember the story Alice in Wonderland and the Cheshire cat? One day Alice came to a fork in the road. Looking around, she saw a Cheshire cat in a tree. “Which road should I take?” she asked. “Where do you want to go?” the cat replied. “I don’t know,” Alice answered. “In that case,” the cat said, “it doesn’t matter which road you take.”
Once you have gotten familiar with the Internet and its potential for your marketing, create a written plan of action. Simply putting your ideas down on paper will help focus your thoughts. Set goals and identify how you can get there.
How important is it to have a plan, or better yet, a written business plan? The Small Business Administration says that most successful companies started with a detailed business plan and those that didn’t plan were far more likely to fail.
3. Successful ventures implemented their creative ideas and then learned from what worked and what didn’t.
Kraft Foods is the largest branded food and beverage company in North America, and the second largest worldwide. Paula Sneed, one of their vice presidents, was a keynote speaker at an Economist Conference. She boiled down the basis for their success down to three simple “ingredients” which I believe are also important to all businesses, no matter what size.
Make smart bets. Kraft identified initiatives that build brand, increase customer loyalty, or cut costs.
Move fast. Once identified, they implemented their initiatives. I think one of the most notable things Sneed said was, “If we’re going to fail let’s fail fast and fail cheap.”
Make course corrections. Kraft expected both success and failure. They made mid-course corrections based on early feedback to improve the likelihood of success. Even failures provided good market feedback they could use for future initiatives.
4. Successful Web ventures did targeted marketing.
As a marketing consultant I find that many small businesses have great difficulty identifying their choice markets. I can’t tell you how many times I ask entrepreneurs what their target markets are, only to be told, “everyone.”
But targeting your marketing to “everyone” doesn’t make sense. Targeting means identifying those potential customers who represent the best prospects for sales and focusing your marketing efforts on them. This is simply the old 80/20 rule (that 80% of your sales come from 20% of your customers) in practice.
In fact, finding a niche and working to serve its unmet needs is one of the best uses for the Web. Why? Because the Web isn’t really a mass marketing tool, as some would believe. It’s actually a supreme targeted marketing tool.
5. They combined online and offline marketing.
I always hear people making either/or kinds of comments about offline versus online advertising. But successful companies recognized that online and offline advertising are synergistic. They support and amplify one another.
Here are two simple examples. First, including your website URL in all your offline advertising messages (yellow pages, magazine ads, circulars etc) will bring traffic to your website. Second, a signup form on your website that you use to send prospects your standard marketing printed materials (brochures, sales materials etc).
While these five Keys do not guarantee online success, including them in your business will certainly improve your chances for success.
Saturday, December 24, 2022
Casino News Media Blog: Google: Year In Search, Trends and More - 2022; Data, Illustrations, Graphs and more
Casino News Media Media Blog
Google: Year In Search, Trends and More - 2022; Data, Illustrations, Graphs and more
Web Query
A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters.
Search Engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched by a web search engine falls under the category of deep web.
What Was Trending?
2022 in Google Searches
Google images and data: (Credit: Google and Google Trends)
Resources
Video
World-Building: 2022 Was A Huge Year For Box Office Follow Ups
Resources
Friday, December 23, 2022
Casino News Media Blog: Global games market to reach $184bn in 2022 – Newzoo Market intelligence firm also estimates that mobile games will hit $92 billion, down 6% year-on-year.
Casino News Media Blog
Global games market to reach $184bn in 2022 – Newzoo Market intelligence firm also estimates that mobile games will hit $92 billion, down 6% year-on-year.
Thursday, December 22, 2022
Casino News Media Blog: Caesars the Latest to be Awarded Mass Sports Betting License
Caesars the Latest to be Awarded Mass Sports Betting License
State regulators in Massachusetts approved Caesars to operate a sports betting website in the commonwealth. They become the third casino company granted a license after Wynn and MGM.
The Massachusetts Gaming Commission voted unanimously to allow Caesars following a grueling review of MGM Springfield's tie-in with a third party vendor that runs its mobile site BetMGM. Commissioners delayed a decision on the sports betting license application from Plainridge Park Casino due to concerns over ties with Barstool Sports and its controversial founder, Dave Portnoy.
BetMGM was approved for a license one day prior to acknowledging a breach of customer accounts occurring some time in May of this year. BetMGM parent company, Entain, had been handed down a record fine by UK regulators for failure to implement money laundering safeguards over the summer.
Caesars already has a foothold in a number of U.S. states including Louisiana. We had an opportunity this past week to visit their sprawling sportsbook in Harrah's New Orleans.
Caesars Louisiana sportsbooks are making a name for themselves for their willingness to accept huge million dollar bets from Houston area furniture mogul Jim "Mattress Mack" McIngvale.
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