Casino News Media

Wednesday, January 6, 2010

Google Alerts Study of World's Top 10 Gambling Brands

LAMBOURN, England, January 5 - Independent Gaming Consultant, Josh Apiafi, was commissioned by a client looking to invest in the gaming industry to test the brand strength of ten of the biggest names within the sector, namely; 888, bet365, Betfair, Bodog, bwin, Ladbrokes, Paddy Power, Party Poker, Pokerstars and William Hill.

Few would question the dominance of Google in search engine terms and therefore the number of Google Alerts* generated daily by each of the firms was a major indicator towards the results of the project. The data run was complied throughout the month of December 2009. The results highlighted how strongly competitive the PR arena for the major gambling companies was and also how successfully gambling companies have embraced the plethora of new media available.

Josh Apiafi, Partner of Apiafi Associates, commented: "With much talk of digital and social media as well as the investment gambling companies put into PR generally we were keen to see how well the industry was getting its message out there with impressive results."

"The method's simplicity is its trump card. Equally, the results were very consistent on a daily basis - this wasn't a case of one brand having a lot to shout about during this particular period or having one or two very strong days that skewed the data."

Full daily results are available from Apiafi Associates.

Company: Total:

1. Bodog 510
2. PokerStars 493
3. Betfair 467
4. Paddy Power 437
5. Ladbrokes 421
6. Bet365 414
7. William Hill 395
8. BWin 178
9. Party Poker 175
10. 888** 99

**mentions of telephone numbers containing '888' were discounted
*Google Alerts are a service offered by Google which notifies its users by email, or as a feed, about the latest web and news pages of their choice.

About Apiafi Associates
Apiafi Associates is an independent consultancy which concentrates mainly within the gaming and horseracing industry. It also consults to businesses outside of these areas on commercial, marketing and branding matters. It is headed up by Josh Apiafi who prior to founding the business was CEO of the Professional Jockeys Association. Josh was also Director of Horseracing and Head of Marketing for Betfair from 2002 - 2007.

Apiafi Associates client base includes REL (Racing Enterprises Ltd), The Professional Jockeys Association, The PPF (Professional Players Association), Joules Clothing, Integrity In Sport Ltd, Rewards4Golf, Weathercock Racing Ltd and Sportsmasters International.

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Tuesday, January 5, 2010

Casino News Media - Media Man - Global Gaming Directory - News Update - 5th January 2010

PartyGaming moving forward with international plans and strategy: U.S via World Poker Tour website and events, Casino, sports betting and bingo ramp up in Australia, France, Italy, India

PartyPoker sponsored player Stewart Scott to generate buzz and press in upcoming defence of title at Australia's Aussie Millions, Crown Casino; Event starts 14th January, Melbourne

Cleopatra online challenge continues - PartyCasino pushes original Cleopatra and Virgin Games promotes Cleopatra II

Call Of Duty 4: Modern Warfare now an online slot at PartyCasino.com

PokerStars breaks Guinness World Record for most online poker players

Cashcade's GetMinted gets exclusive games; Press Your Luck appears on YouTube

Betfair continues legal stoush with Australian government and racing authorities

European Union: Offshore gaming companies want more action in Europe, but EU court rulings slowing progress

Australia: Clubs likely to limit daily cash limits; likely to boost Star City Casino, Crown Casino and online casino business as clubs and hotels push away customers

Boxing: Pacquiao and Mayweather legal situation continues; Las Vegas casino fights et al on hold as parties look to resolve issues

Bingo: 888 buys Wink Bingo for £60 Million

Multi currency and multi language options popular with online punters

Betfair deal with Australian Post over the counter service still going ahead

Mobile casino: Centrebet; Bodog and PartyGaming's Casino Las Vegas in race; Apple and Google likely to ramp up involvement in sector

Internet censorship: Australian public fighting back; Support mounting EROS Save The Net, Pirate Party and major U.S and Australian corporates

Betfair: punters flock to Pink Pigeon to support worthy cause

UFC: Coming to Sydney, Australia on 21st February; Event sells out on first day of ticket sales and punters keen to bet on match outcomes

Politics: Australian government internet censorship may spark underground poker games and more

Sylvester Stallone sells art to casino king Steve Wynne; Stallone keen to ramp up online gaming titles, following Rambo success

Arnold Schwarzenegger open to more igaming deals, following The Terminator slot release via PartyGaming

Donald Trump expecting smoother sailing in casino sector in 2010 following rough past year with legals

Live Dealer offerings at PartyCasino just the beginning; "Avatar" type offerings will follow in 2010

DC Comics online slots getting mixed reports at InterCasino.com; Players prefer Marvel Entertainment themed games

World Poker Tour website undergoes more upgrades; Sporting more PartyGaming and PartyPoker content and promos; WPT to air in U.S via Fox Sports Net on 24th January

Virgin Games: Richard Branson's gaming company has interest to provide service to American and Australian players however Government and legal red tape slows progress; Company aware other igaming firms offering gaming to Yankees and Aussies

Captain Cooks Casino maintains strong position in Asia Pacific, Australia and Europe, but loosing Hollywood theme players to PartyCasino and others

Wrestling News: TNA VS WWE wrestling war likely to boost gaming business of both firms

Poker News gossip: Phil Ivey "The Tiger Woods Of Poker" reports TMZ and Gambling911

Poker News: Poker News Daily website a favorite of journalists, media agents, bloggers et al

Bingo: PartyBingo, Foxy Bingo and 888 Ladies gaining steam in Google, Yahoo and Bing rankings

Richard Branson's Virgin still keen to expand on gaming and gambling; UK Lottery deal taking time but Virgin may open a bank chain

Dubai - Gaming firms still interested to expand in Dubai and United Arab Emirates but financial meltdown slowed progress; Marvel - Disney see merit in Marvel theme park

Thailand - Thai Government may take Thai lottery online

Tasmania - Industry betting Tasmania will rule Asia Pacific for gambling within next year or two

Gibraltar - Likely to remain global hub for igaming business in foreseeable future

Las Vegas: Casino's should have better incorporated online gaming and promos say experts; Harrah's Entertainment clearly leading the pack of land based casinos in online space, but PartyGaming looking to cash in on World Poker Tour deals on U.S soil

South America: Calvin Ayre one of a number of casino kings interested to grow in region

New Zealand: Some of the most passionate online gamblers in world says report and insiders

Casino Legal: Unemployed Man Purchases $13 Million In Chips At Crown Casino; Australian legal authorities investigate

New Games: Online slot players want Andre The Giant, Hulk Hogan, Ric Flair Indiana Jones, Bra Boys, Kerry Packer and Underbelly titles; NextGen, IGT and PartyGaming listening. PartyCasino delivers with Tarzan, High Noon and Call Of Duty 4: Modern Warfare

Media Man website network attracts almost 5 million hits for December 2009

Internet portals: Media Man launches Bingo News Media, Virtual Worlds Media and Sports Entertainment News

PartyCasino.com wins Media Man Online Casino Of The Month Award for December 2009, challenged by Captain Cooks Casino and Virgin Games

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Monday, January 4, 2010

Marvel Slots Online: PartyCasino promotions - January 2010

Play Marvel Slots Online in January for great promotions at PartyCasino.com

The Big Race
6th to 20th January
To celebrate the launch of 'The Big One' our $1.5 million seeded progressive jackpot, we're giving away over $300,000 in life-changing prizes in our January leader board race.

Fruit Medley
21st January to 20th February
We're paying out tonnes of fruity loot ranging from PartyPoints to cash gifts to players on the 25th of every month. Deposit at least $25 and earn at least 10 PartyPoints between the 21st to the 20th of every month to qualify for your sweet treat!

Slot-tastic Sundays
10th and 24th January
Double your PartyPoints when you play selected slots on our Slot-tastic Sundays this January. You can also win extra cash bonuses on our leader boards.

Treasure Hunt
26th to 31st January
This month, we're giving away treasure chests packed with cash gifts, cash bonuses and Party Points. Just play as normal between the 26th and 31st January and a treasure chest might appear and open its lid to reveal some precious spoils just for you!

2010 and 2011 will see a number of Marvel Comic characters hit the movies...titles like Thor, Iron-Man II and The First Avenger: Captain America. Celebrate the Marvel heroes adaption to motion picture fame with world class games and offers at PartyCasino.com

Most PartyCasino games can be played for free or played for money, and are available in a wide range of languages and currencies. The casino also offers a player reward structure, PartyPoints, which is widely regarded as one of the best in the industry.

PartyCasino.com offers the Marvel Hero Jackpot and Super Hero Jackpot which are due to be hit. Last month saw PartyCasino's Gold Mega Jackpot won by a Germany casino player for almost $5 million dollars. This month PartyCasino.com are also offering a seeded jackpot of $1.5 million dollars via The Big One.

PartyCasino.com is owned and operated by the worlds largest and most successful igaming company, PartyGaming. PartyGaming was established in 1997 and is listed on the London Stock Exchange. The company is a multi time winner of awards and commendations by firms such as eGaming Review, Media Man and Casino News Media.

If Marvel super hero themed games are what your looking for Marvel Slots Online says check out PartyCasino.com As Marvel icon Stan Lee says, Excelsior!

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Sunday, January 3, 2010

PartyCasino: The Big One - January 2010

PartyCasino.com: The Big One

Start time and date: 00:01 ET, 6th January, 2010.
End time and date: 23:59 ET, 20th January, 2010.

To celebrate the launch of our new slot Melon Madness and the ’The Big One’, our $1.5 million seeded jackpot, we’re giving away over $300,000 in prizes this January*.

What would you do with over $1.5 million?

Whether its fast cars, luxury holidays or top sporting events that float your boat, it is likely to go pretty far for the lucky player who scoops the cash with the ‘The Big One’ by playing Melon Madness.

Luckily with The Big Race leader boards, you’ve got another chance to win big! Simply play Melon Madness or any other of our slot and progressive jackpot slots between 6th and 20th January and those with the most points will scoop the huge prizes, totaling $300,000.

The top 750 players will be rewarded for their performances. Don’t worry if you miss out: we’ll still pay Hot Spot prizes to every 5th rank 755th to 1,500th place, making the total value of the leader board to be over $100,000.

If you’re are a Palladium player take a look at the $200,000 The Big Race Palladium Leader board prize structure.

Melon Madness

Try something a little sweeter with Melon Madness

Our fruity 30-payline title offers all the favourite features of a classic slot but increases the fun, excitement and reward with The Big One, our new five-level progressive jackpot as well as four other jackpots up for grabs.

Melon Madness

Game Objective:
Melon Madness is a five-reel, thirty-payline Jackpot slot game with Free Spins feature. When 3 or more scattered Bell symbols appear anywhere in view, the player is required to choose one scattered Bell which reveals the free spin count and multiplier value. The Free Spins feature cannot be retriggered within free spins.

BigOne Jackpot:
TheBigOne Jackpot consists of five jackpots at different levels; the levels are - from the lowest to the highest - Blitz Cash Jackpot, Quick Cash Jackpot, Super Cash Jackpot, Mega Cash Jackpot, and Colossal Cash Jackpot. All five jackpots grow progressively as bets are made. For each spin, the house adds a small credit to the five running jackpots. All five levels in TheBigOne Jackpot can be won irrespective of hitting any winning combination, while betting any amount. Jackpot is triggered randomly. The larger the bet, the more chance to win a jackpot. Free spins cannot trigger jackpots.

Game Information:
The minimum bet amount is $0.01 USD and the maximum bet amount is $450 USD.
You can bet on up to thirty lines.

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Saturday, January 2, 2010

Friday, January 1, 2010

PartyCasino: What's on this January

PartyCasino.com What's on this January

The Big Race
6th to 20th January
To celebrate the launch of 'The Big One' our $1.5 million seeded progressive jackpot, we're giving away over $300,000 in life-changing prizes in our January leader board race.

Fruit Medley
21st January to 20th February
We're paying out tonnes of fruity loot ranging from PartyPoints to cash gifts to players on the 25th of every month. Deposit at least $25 and earn at least 10 PartyPoints between the 21st to the 20th of every month to qualify for your sweet treat!

Slot-tastic Sundays
10th and 24th January
Double your PartyPoints when you play selected slots on our Slot-tastic Sundays this January. You can also win extra cash bonuses on our leader boards.

Treasure Hunt
26th to 31st January
This month, we're giving away treasure chests packed with cash gifts, cash bonuses and Party Points. Just play as normal between the 26th and 31st January and a treasure chest might appear and open its lid to reveal some precious spoils just for you!

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Last year we revamped the Lobby to give you quicker access to over 80 new games including exclusive branded slots such as Terminator, Sinatra and The Godfather, launched some fantastic promotions including Treasure Hunt, Slot-tastic Sundays and the Monthly Players' Bonus and most recently paid out our biggest jackpot ever at just under $5m!

We're planning some more exciting things in 2010 including a new personalised Lobby, an improved roulette game, up-to-the minute interactive slots, new progressive jackpots like the $1.5m seeded 'The Big One' and more great value promotions, such as The Big Race where you can win a share of $300,000 or you can sit tight for the Fruit Medley, a new promo promising sweet treats for players on the 25th of every month.

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Star City Casino strike New Year's Day - 31st December 2009

Staff at Sydney's Star City casino will walk off the job for one hour on New Year's Day as part of a continuing row over pay.

The Liquor, Hospitality and Miscellaneous Union (LHMU) says workers will strike from 8pm until 9pm (AEDT) in a bid to secure a higher pay offer, but a Star City spokesman says the casino will operate as usual.

"Staff have been negotiating with Star City for a new enterprise agreement for more than eight months," LHMU NSW branch secretary Mark Boyd said in a statement on Thursday.

"Star City staff have decided to take one-hour strike action from New Year's Day because they are frustrated by the casino's unfair wage offer and management's refusal to listen to them."

But Star City spokesman Peter Grimshaw says only a small group of employees is expected to carry out the industrial action and the casino would operate as usual.

"Only 17 per cent of employees voted to strike so it will be business as usual at Star City," he said in a statement.

A LHMU spokeswoman told AAP on Thursday that further strikes could follow through January.

Star City staff have twice voted against previous pay offers made in September and December, the LHMU union said.

The union has previously said members have been offered a two per cent pay rise.

But Mr Grimshaw said the casino had "put a very fair offer on the table including a nine per cent increase in wages over three years and increased allowances".

"However, the union is trying to retain outdated work practices including loadings on sick leave," he said.

Mr Boyd said $575 million was being spent to renovate the venue, its top executives were paid $2.6 million and the casino's last quarter revenue was up 11.6 per cent. (Credit: Wires, Fairfax Media, Google News, LHMU, Media Man)

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